Three years.
One vision.
"What if you could get that feel-good feeling of hanging out with your besties at a bar — the laughter, the connection, the letting-your-hair-down — but instead of alcohol being the method... it was heat, cold, music, and herbal elixirs?"
After three years building the Sauna Collective community and revolutionising both the beach sauna and mobile sauna space in Auckland, Sanctuary One is the natural next step — and it's something New Zealand has never seen before.
This isn't a gym. It's not a day spa. It's a third space — a place between home and work where people come to reset, connect, and feel genuinely good. The kind of space where you'll walk out thinking: how has this not always existed?
Sanctuary One will disrupt and level up the hospitality space in New Zealand. The social ritual is the same — gather, relax, connect — but the method is sauna, cold plunge, movement, breath, and nootropic herbal elixirs instead of alcohol.
Smales Farm is where it begins. The mother tree. The original. From here, we replicate.